A Study on Consumers’ Brand Preferences Relating to Specific Cosmetic Products among Omani Women

A Study on Women Consumers’ Preferences Towards Visual Media (With Reference To Chennai City)

Consumption is the soul and the purpose of all production. A consumer is one who does some physical activities and deliberates to take decisions concerning purchase and to dispose off on to evaluate products and services. Consumer is “an individual who purchases products or services for his own or his family’s personal use”. Consumer purchasing behavior covers “all activities and decisions whic...

Recommending Products When Consumers Learn Their Preferences

Consumers often learn their preferences as they search. For example, after test driving new cars, a consumer might find she undervalued trunk space and overvalued sunroofs. Preference learning makes search complex because, each time a product is searched, updated preferences affect the value of all products and the value of subsequent (optimal) search. Recommendations that take preference learn...

Opinion of the Scientific Committee on Cosmetic Products and Non-food Products Intended for Consumers

Effects of Brand on Consumer Preferences: A study in Turkmenistan

Using a measurement model of brand name and consumer preferences, this study aims to investigate the effects of brand name on consumer preferences in Turkmenistan. This study sought to investigate specifically, the influence of brand name on consumer’s preferences by utilizing structural equation modeling (SEM) technique. Moreover, all possible correlations between these dimensions or domains o...

Platform as a Service - A Conjoint Study on Consumers' Preferences

Platform as a Service (PaaS) solutions are changing the way that software is produced, distributed, consumed, and priced. PaaS, also known as cloud platform, offer an execution environment based on software platforms. To be competitive on the market, PaaS providers have to be aware of drivers of successful platforms and design or adjust their business models accordingly. Surprisingly, prior res...